Floral Alchemy was established in 2019 by Ashleigh Morrison, who first discovered her love for flowers in her grandmother’s garden at the age of 5. In 2008, she started her first job as a florist, and after years of learning, playing and growing, Floral Alchemy was born.
Named after the seemingly magical process of transformation that draws us to the craft; an artistry that involves a careful consideration of the natural form of each bloom, combining them in a way that showcases their life, colour, and movement. Flowers have a special way of healing – they often join us in celebrating life’s special moments, expressing what we can struggle to put into words.
Working out of a studio in the heart of flower farming in Victoria, our materials are always fresh & seasonal, and this abundance is evident in our mindfully curated designs. We lean into a textural, natural and free-formed style, observing the unique beauty of each flower and combining them in often unexpected ways.
At Floral Alchemy, we aim to be as eco-conscious as possible and implement sustainable practices such as the use of eco-friendly cleaning products, separating our waste into cardboard & soft plastics, and disposing of organics back into the earth. We refrain from excessive use of packaging, and limit our use of floral foam, and imported, preserved or dyed products.
We provide floral arrangements for all occasions including gifts, weddings, events, corporate, funerals, memorials, baby showers & more.